
Session III:
Is Your AI Safe to Launch? How to assess ethical risks in AI
Guiding Questions
Why is building awareness of AI policies important to fostering responsible AI practices within your company?
How would you describe your company’s culture of thoroughly assessing if an AI is trustworthy and safe before launch?
In your company, is there an individual or team responsible for identifying and mitigating for bias and harms in AI?
How could your company inject responsible AI practices at various levels or teams?
📖 Session III Materials
AI Ethics Maturity Model (Salesforce, Baxter, 2021)
A Structure for Continuous Innovation: Pioneers, Settlers, Town Planners (Neil Perkin, 2017)
Managing the Risks of Generative AI (HBR, 2023)
How Companies Can Build Trustworthy AI Assistants (HBR, 2023)
How Salesforce Shapes Ethical AI Standards in the Agent Era (Salesforce, 2024)
Guidelines for responsible agentic AI (Salesforce, 2024)
Building the AI-Powered Organization (HBR, 2019)
BSA's Framework to Build Trust in AI (BSA, 2021) [Read pp. 14-18 only]
Additional Resources
Responsible Use of Technology: The Salesforce Case Study (WEF, 2022)
Salesforce Trusted AI Principles (Salesforce, 2023)
Overcoming the C-Suite’s Distrust of AI (Harvard Business Review, 2023)
Leadership in the Age of AI: Harnessing Data for Informed Choices (Forbes, 2023)
What Every CEO Should Know About Generative AI (McKinsey Digital, 2023)
How to implement AI-responsibly (HBR, 2024)
Preparing the workforce for ethical and trustworthy AI (Deloitte, 2024)
Six pillars for AI success: how the C-suite can drive results (EY, 2024)
AI regulatory landscape and the need for board governance (Grant Thorton, 2023)
Adapting your organization for responsible AI (Bain, 2024)
Explore the AI Ethics Guidelines Global Inventory (Algorithm Watch, 2020)
Build Your AI Incident Response Plan...Before It's Too Late (Cyber Defense Magazine, 2021)
What is AI bias mitigation, and how can it improve AI fairness? (InfoWorld, Baxter, 2021)
AI Risk Management Framework (NIST 2022)
The Build with Intention Toolkit (Salesforce 2021)
Responsible Use of Technology: The Salesforce Case Study (World Economic Forum, 2022)
Salesforce Trusted AI Resources & Blog posts (Salesforce)
Please refer to additional useful resources here
📝 To Do Before Next Session
Identify the current mechanisms in place at your company to ensure products or technologies are safe to launch. Could any of these mechanisms be applied to AI? Or how can you build upon existing mechanisms to assess for AI safety?
💭 Food For Thought
Why is building awareness of AI policies important to fostering responsible AI practices within your company? Who is responsible for identifying and mitigating potential bias with regard to your company's use of AI? How might we begin to consider ethical AI at all levels of your organization?
Share your thoughts on the session here
We would love to hear and incorporate your feedback